Aligning Purpose
With Possibility
Discover ResponseRx

Sometimes the right minds converge at exactly the right moment. This is that story.

The Convergence

Great Solutions Emerge from Real Problems

ResponseRx didn’t begin in a boardroom. It began with four professionals and friends who saw the same problem from different angles.

In 2024, those perspectives came together. What emerged wasn’t just another software company, but a shared conviction: healthcare providers deserve better.

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Our Mission Is Your Success

At ResponseRx, innovation isn't about disrupting healthcare—it's about empowering it. We believe that when providers can focus on care instead of administration, everyone wins. We want predictable outcomes for you.

We measure our success by one metric: our clients' growth.

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What Drives Us Daily:

Quality Without Compromise

Every response, every interaction, every feature is built to help you — to the highest standard.

Innovation with Purpose

We don't chase trends. With proven technology and time-tested strategies, we solve real problems with proven technology.

Collaboration Over Competition

One ResponseRx team working transparently for our clients' success.

Meet the Founders

A portrait of Carleton Wilkins
Carleton Wilkins
President & Founder

Carleton brings 20+ years of C-level healthcare marketing expertise combined with pioneering work in AI voice modeling. His ability to train AI systems to write authentically in any brand’s voice—while maintaining strict HIPAA compliance—became the foundation for ResponseRx.

As President, Carleton ensures ResponseRx tackles real healthcare challenges while pushing the boundaries of what’s possible with AI. Having built reputation solutions for hundreds of practices, he identified the critical gap between excellent care and online recognition—then engineered the solution.

A portrait of Mark Welch
Mark Welch
Board Director & Organizational Engineer

Mark brings 20+ years of experience scaling businesses from startups to multi-billion-dollar enterprises. His expertise in building high-performing teams and implementing operational excellence makes him uniquely qualified to guide ResponseRx’s growth.

As Board Director, Mark ensures ResponseRx maintains the agility of a startup while building the infrastructure to serve thousands of clients. His focus on scalable systems, revenue optimization, and strategic growth positions ResponseRx to become the industry standard for reputation management.

A portrait of Mike Jordan
Mike Jordan, MD, FAAP
Chief Medical Officer & Practice Growth Strategist

Dr. Jordan brings 20+ years of pediatric practice ownership and firsthand success in reputation management. At East Lake Pediatrics, he transformed the practice from 199 reviews accumulated over 13 years to more than 1,700 in just 18 months—fueling a 63% increase in online referrals and 48% growth in new patients.

As both physician and administrator, Dr. Jordan bridges clinical excellence with business growth. His documented success in scaling reputation into measurable ROI became the blueprint for ResponseRx, ensuring every solution is physician-tested and practice-proven.

A portrait of RP Hite
RP Hite
Chief Operating Officer

RP brings two decades of leadership experience across sales, SaaS customer success, and operations, with a proven track record at both SMB and Fortune 500 levels. He champions an “outside-in” approach, believing that superior business operations are built by prioritizing the client.

As COO, RP is shaping ResponseRx’s client-centric operational model by implementing scalable systems and data-driven processes. His expertise in aligning the full client value stream enables him to optimize efficiency and drive measurable revenue growth. With his focus on disciplined scale, RP ensures ResponseRx can deliver exceptional value to every client while positioning the company for sustained long-term growth.

The Foundation Behind Every Result

What we believe shapes what we build — and what you achieve

Healthcare professionals meeting in an office, discussing client-focused strategies and collaboration
Client-Centered

Your success is our success. This isn’t a slogan — it’s how we operate. Every decision begins with one question: “How does this help our clients grow?” Our team treats each other as internal clients, ensuring the same standard of excellence flows through to you

Medical team reviewing patient data together, representing precision and teamwork in healthcare delivery
Focused Excellence

We don’t try to be everything to everyone. We do one thing exceptionally well: turning reviews into revenue through intelligent automation. Our experts work seamlessly across disciplines, each contributing their strength to your success.

Two clinicians in discussion, symbolizing integrity, respect, and transparency in healthcare practices
Ethical Foundation

In healthcare, trust isn't optional. Every ResponseRx feature is built on:

  • Integrity: HIPAA compliance isn’t just a feature — it’s fundamental
  • Respect: For your time, your patients, and your reputation
  • Transparency: Clear pricing, honest results, no hidden agenda
Team of professionals collaborating in a modern office, sharing ideas on digital innovation and growth strategies
Innovative by Nature

We’re not satisfied with “good enough.” Innovation is in our DNA. Our team includes:

  • Healthcare insiders who understand your reality
  • AI pioneers pushing the boundaries of what's possible
  • Operations experts who transformed companies from startup to scale
  • Strategic leaders who turn vision into sustainable growth

The ResponseRx Difference

Four Founders. One Solution Built to Transform Healthcare Growth.

Healthcare Expertise

We know HIPAA is about trust, not just rules. With decades of practice ownership and frontline experience, we speak your language — because we’ve lived it

Technical Innovation

Our AI doesn’t just respond — it learns, adapts, and improves. Built by pioneers who saw AI’s potential before it became a trend.

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Operational Excellence

Systems only matter if they scale. With deep expertise, we designed ResponseRx to handle your first review as easily as your thousandth.

Strategic Growth

Technology only matters if it drives results. Our leadership ensures you don’t just get a tool — you gain a growth partner.

Join Our Story.
Grow Yours.

We’re not just building software. We’re empowering healthcare providers to thrive in a digital-first world while staying true to their calling.

Your patients already love you. We make sure everyone else knows it too.

Doctor speaking with a patient in a bright office, representing trust and personal connection in healthcare communication